Augmented Reality: More Than What Meets The Eye

Augmented Reality: More Than What Meets The Eye

Augmented Reality (AR) is a technology that allows virtual elements to be superimposed on our vision of reality. Increasingly demanded, in 2020 it will become a business that rubs the 120,000 million dollars worldwide.

Augmented Reality: More Than What Meets The Eye
Augmented Reality: More Than What Meets The Eye

The term came in 1992 by scientist and researcher Thomas P. Caudell while developing one of the most famous aircraft in the world: the Boeing 747. Caudell noted that the operators in charge of the assembly of the new aircraft wasted too much time interpreting the instructions and thought. What would happen if they had access to a screen to guide them during installation? The invention did not succeed, but at that precise moment, the concept of Augmented Reality (RA) was born.

It arose then and in the summer of 2016, as many of us believe when we were infected by the Pokémon GO fever, a video game that consisted of searching and capturing different characters from the Japanese saga and that, at its peak, reached an Astronomical figure of 45 million daily active users.

Pokémon GO popularized the RA, brought it closer to the general public – to all audiences – but at that time there were already many companies from many different sectors (health, education, architecture, services, retail, etc.) that began to use it with the objective of creating valuable experiences for its customers.

 Applications Of Increased Reality

Can you imagine enjoying a cocktail seasoned with a touch of RA? Recently, the first museum-bar with this technology has been opened in Washington throughout the US. In just six months, over 100,000 visitors have crossed its door. And in 2018, RA applications are as innumerable as surprising: from letting you know what the architectural style of the building is in front of you is, to giving life to a Monet painting or, on a different level, to be able to visualize the report of a patient in full operation. The RA has also not gone unnoticed in the eyes of the great technological giants. Through glasses, smartphones, and tablets – the last two have turned out to be their two great allies have competed with each other to invent the platform, the tool kit, the wearable or the application that will definitely hook us.

Augmented Reality: More Than What Meets The Eye
Augmented Reality: More Than What Meets The Eye

Differences Between Augmented Reality And Virtual Reality

Despite being intertwined, they pose different revolutions. While Virtual Reality allows us to create a virtual world from scratch with everything we want, but a fantastic world, what Augmented Reality does is add virtual elements that mean additional information in the form of graphics or images to our real environment.

The executive director of Apple, Tim Cook, is very clear about this concept. “Augmented Reality (RA) encompasses more than Virtual Reality (VR) because it gives us the possibility to be present and to communicate and, simultaneously, to enjoy other things at the visual level. It will be the next revolution, as was the smartphone at the time.”

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